human zoo

Simon Strong’s portfolio career 6 of 6

December 31, 2015 By // by DigitalJenIPC

This is the fifth in a series of 6 blog posts by Simon Strong about his portfolio career. Reading how people have created their own portfolio career can be useful to inspire you to create one yourself.

In case you missed them, here are parts 1, 2, 3, 4 & 5

Here is part 1:
https://liberateyourtalent.wordpress.com/2015/04/11/simon-strongs-portfolio-career-1/

Here is part 2:
https://liberateyourtalent.wordpress.com/2015/04/16/simon-strongs-portfolio-career-2/

Here is part 3:
https://liberateyourtalent.wordpress.com/2015/05/04/simon-strongs-portfolio-career-3/

Here is Part 4:
https://liberateyourtalent.wordpress.com/2015/05/22/simon-strongs-portfolio-career-4/

Here is part 5
https://liberateyourtalent.wordpress.com/2015/10/19/simon-strongs-portfolio-career-5-of-6/

The rest of this blog is in Simon’s own words.

How do you approach marketing your portfolio career?
I’d really like to take advice on that one! I’ve come to realise that marketing and branding consultants suck at marketing themselves.

The café is much easier because I have a product and a place.

What if any, is the personal brand used for your portfolio career?
Human Zoo works nicely across different facets of my work. But I’ve found that it’s personal reputation that seems to be what unlocks the opportunities for me. Human Zoo is more for me than for clients. I suppose it fulfils the convention of being a company name. Maybe when some of the innovation projects take off it’ll serve a more important role.

What advice would you give to someone considering a portfolio career?
Good Lord! I’m not sure anyone should take advice from me! I’m happy to help people to create products, services, insights, culture, possible futures and even businesses. But I wouldn’t dare suggest anyone listen to advice I’d have to offer. Except that I suspect that whatever it is that you are thinking – it’s probably at least partially right.

I’m also a big fan of the minimum viable product idea – what is the least you can do to get your idea working. We’ve all done it – spent a fortune on a website, business cards, and marketing collateral in order to be ‘professional’. It’s a lot of wasted money for nothing. It could all have been done for free (a simple off-the-peg website, simple text only business cards etc.). For the most part all that stuff is just an expensive distraction (in terms of finance, energy and time) from doing the actual work.

When I opened the café I had an espresso machine. I could make coffee and tea. The espresso machine ran on bottled water, and I washed up in a bucket. The entire set up was temporary. It cost as little as I could get away with. But people loved it – rustic charm I called it! And they adored watching and being a part of this little business – watching it, and me, grow. My biggest insight from this is that my customers aren’t paying for the coffee I’ve just served – they are paying for me to be there tomorrow – they are investing in tomorrow’s cup of coffee!

Anything else you want to add?
It seems to me that the most secure occupation is the one you create for yourself. It’s unlikely you’ll find yourself such a terrible employee that you’ll fire yourself – I hope you’d be forgiving enough to give yourself another chance…!

This was the last in a 6 part guest blog series by Simon Strong.

View Simon Strong’s LinkedIn profile:
http://https//uk.linkedin.com/in/simonstrong

View the Human Zoo web site:
http://www.humanzoo.biz/

What could your portfolio career be made up of? Find out what your transferable skills are by downloading our free report:
http://careerstrategies.co.uk/changingcareersreport/

Simon Strong’s portfolio career 5 of 6

October 19, 2015 By // by DigitalJenIPC

In case you missed them, here are parts 1, 2, 3 & 4:

Here is part 1:

https://liberateyourtalent.wordpress.com/2015/04/11/simon-strongs-portfolio-career-1/

Here is part 2:

https://liberateyourtalent.wordpress.com/2015/04/16/simon-strongs-portfolio-career-2/

Here is part 3:

https://liberateyourtalent.wordpress.com/2015/05/04/simon-strongs-portfolio-career-3/

Here is part 4:
https://liberateyourtalent.wordpress.com/2015/05/22/simon-strongs-portfolio-career-4/

The rest of this blog is in Simon’s own words.

What do you most love about having a portfolio career?
I’m always busy, stimulated, and being challenged. I find every project provides new insight and perspective on the other projects I have on the go.

What are the challenges of having a portfolio career?
I’ve no idea what I’m doing. I have so many balls in the air that whenever I stop to think I get terrified that I’m forgetting something important. I sometimes want to stop the bus so I can get off and take a moment to do nothing. But then, when I’ve got a moment to myself I have another idea which excites me and off I go again! I’ve got so many things that I want to do. I suppose my main challenge is myself.

I’ve begun to realise how important it is to surround yourself with great people. I couldn’t do this stuff on my own.

Commitment is the most under rated quality in people you want to work with. There are lots of flakes out there who will be happy to jump on the bandwagon once they know that something will be a success. But the really valuable people are the ones who are willing to put effort into something because it’s interesting before they know if it’ll work.

However, you’re the only one who can make it happen. Don’t expect anyone else to go out of their way to help you. It doesn’t matter how good your ideas are (contrary to popular myth, good ideas are really, really, really easy to come by, and you don’t have to be super smart to have them) – it’s your responsibility to make it work. If it fails – it’s your fault, and yours alone.

Who or what helps you to manage your portfolio career?
My wife. I always know when I’ve had a stinker of an idea – she ignores it. She gently nudges me towards the most fertile territories. She dissuades me from my worst excess, and is my number one cheerleader.

And my business partner Adam. We work really well together. We have very complimentary skill sets. We bounce off each other incredibly productively. He shoulders so much of the stuff that I’m not good at and lets me get on with what I am good at. I hope he thinks that I do the stuff he doesn’t like so he can get on with the stuff he’s good at…!

Part 6 of Simon’s 6 part guest blog series coming soon.

View Simon Strong’s LinkedIn profile:
http://https//uk.linkedin.com/in/simonstrong

View the Human Zoo web site:
http://www.humanzoo.biz/

What could your portfolio career be made up of? We help our clients create, market and manage their portfolio career.

Find out what your transferable skills are by downloading our free report:

http://careerstrategies.co.uk/changingcareersreport/

Simon Strong’s portfolio career #4

May 22, 2015 By // by DigitalJenIPC

This is the fourth in a series of 6 blog posts by Simon Strong about his portfolio career.

Reading how people have created their own portfolio career can be useful to inspire you to create one yourself.

In case you missed them, here are parts 1, 2 & 3

Here is part 1:

https://liberateyourtalent.wordpress.com/2015/04/11/simon-strongs-portfolio-career-1/

Here is part 2:

Post on LLClub

https://liberateyourtalent.wordpress.com/2015/04/16/simon-strongs-portfolio-career-2/

Here is part 3:

https://liberateyourtalent.wordpress.com/2015/05/04/simon-strongs-portfolio-career-3/

The rest of this blog is in Simon’s own words.

To what extent did your portfolio career happen by chance/luck and to what extent was it planned?

Utterly by chance. But in retrospect, it seems totally planned. I was chatting to my mum and dad the other day, and they commented that they always knew I wouldn’t take an obvious route through life. They’ve never been able to predict what I would say or think on any subject on any given day! I’m contrary by nature and have an eclectic approach to my interests.

But I wonder what it must have been like to be the first lawyer. There must have been one. How would he have described himself at ancient networking events?! And even if you have a job title that people recognise, why should it define you? I remember meeting a marketing director (have you already got a picture of her – the archetype of a marketing director…?) who started her career as a wing walker in the Cadbury’s Chocolate Crunchie Flying Circus… Now then – what do you think of her as a marketing director? Or my first boss who was hard as nails – but who’d started her career as an underwear model for Lady magazine (you know that old trick of imagining people who make you nervous are in their underwear – that just made me more nervous with her!).

I’ve found that people really like to have you ‘in a box’. If I ever work with a client, they tend to think that whatever I did for them is the only thing I can do. They are surprised when I tell them all the other things I get up to. This sometimes leads to a perception that I must therefore do these things part time and therefore not as well as someone who does only the one thing. I think the diversity of my perspective makes me a more rounded thinker who brings more to each project and therefore makes me better…!

I remember I bumped into a couple of guys who were a couple of years below me at school. They were shocked that I worked at Saatchi & Saatchi at the time. ‘But you’re a meathead’ they said. Because I played rugby (I was a prop at school and played under 18 county level, before moving to the back row – and captained the English Advertising Agencies) they had me pegged as ‘an unthinking lump’. They couldn’t conceive of me as someone who had a rich intellectual life.

I think my own path has given me an appreciation of the diversity and possibility in the lives of others. I’m constantly fascinated by the incredible potential hidden within people– the kitchen porter who is learning German so he can study architecture in Berlin – the research chemist who teaches Zumba – the cashier in a Coop corner shop who brews honey mead – the learned academic who rocks a comedy set… And to see how these interests shape life. The kitchen porter is studying fine arts in parallel to his German and temp work so that he has the qualifications and skills to make the most of his studies in Germany, the chemist is now a full time fitness instructor after the pharma company closed down her research lab, the cashier now works at the best pub in the area (which also sells his honey mead), and the academic has a public speaking life opening up and is increasingly in demand for media appearances.

So I think that our lives follow the shape of our interests. And I guess it’s no accident that I have a portfolio career!

Part 5 of Simon’s 6 part guest blog series coming soon.

View Simon Strong’s LinkedIn profile:
http://https//uk.linkedin.com/in/simonstrong

View the Human Zoo web site:
http://www.humanzoo.biz/

What could your portfolio career be made up of? We help our clients create, market and manage their portfolio career.

Find out what your transferable skills are by downloading our free report:
http://careerstrategies.co.uk/changingcareersreport/

Simon Strong’s portfolio career #3

May 4, 2015 By // by DigitalJenIPC

This is the third in a series of 6 blog posts by Simon Strong about his portfolio career. Reading how people have created their own portfolio career can be useful to inspire you to create one yourself.

In case you missed them, here is part 1:

https://liberateyourtalent.wordpress.com/2015/04/11/simon-strongs-portfolio-career-1/

Here is part 2:

https://liberateyourtalent.wordpress.com/2015/04/16/simon-strongs-portfolio-career-2/

The rest of this blog is in Simon’s own words.

How did your portfolio career come about?

It certainly wasn’t intentional. In part it came about because I find it hard to say no. In part because I’m always having daft ideas (my outdoor cinema for the football world cup was an unmitigated disaster!). And partly because I started to give myself permission to do things if I thought they were interesting.

How has your portfolio career changed over time?

It started with a business focus underpinned by the arts. I left advertising and got involved in using improvisational comedy as a tool to facilitate creativity, professional development, culture change, and branding workshops. I discovered there was this world of amazing people who did extraordinary business work: horse whisperers who did leadership development, a poker player who taught risk assessment and decision making, a Tai Chi master who taught negotiation skills etc.

For a short time I drifted away from a business focus to a more arts based interest with a business underpinning, partly due to the impact of the recession when the budgets dried up and companies found it difficult to justify working with someone like me!

I have now come back towards the business world and seem to be finding a way to combine my interests in really productive ways. I feel creatively potent and productive at the moment.

When people ask you ‘what do you do?’ – what do you reply?

Ummmmm…

My mum is really happy about the coffee shop – it means that she actually has an answer! But it is something that I have struggled with and angst over. Probably unnecessarily. It has been especially difficult at networking events when I think I should have something smart and concise to say.

Really, it depends who asks. Sometimes I say I am a barista or that I run a coffee shop or cafe. Other times I say I run a creative consultancy. Mostly I laugh and say I do stuff, for people, for reasons!

Part 4 of Simon’s 6 part guest blog series coming soon.

View Simon Strong’s LinkedIn profile:
http://https//uk.linkedin.com/in/simonstrong

View the Human Zoo web site:
http://www.humanzoo.biz/

What could your portfolio career be made up of? Find out what your transferable skills are by downloading our free report:
http://careerstrategies.co.uk/changingcareersreport/

Simon Strong’s portfolio career #2

April 16, 2015 By // by DigitalJenIPC

This is the second in a series of 6 blog posts by Simon Strong about his portfolio career. Reading how people have created their own portfolio career can be useful to inspire you to create one yourself.

In case you missed it, here is part 1:
http://liberateyourtalent.wordpress.com/wp-admin/post-new.php

The rest of this blog is in Simon’s own words.

How have some of the projects in your portfolio career come about?

Engaging students in learning

A couple of years ago, an ex-colleague from advertising days contacted me. She’d started teaching German at Radley College (boys public school just outside Oxford) and was intrigued as to how we could do something creative with her students. So for the last couple of years we have run the Radley Business Challenge in which we give the students a real business issue (Stabilo pens in the inaugural year and the German National Tourist Board last year) so that the students have to learn about German culture in order to create a marketing campaign. Last year another 6 schools took part in the challenge and I got the former Head of Sales and Marketing for Diesel UK and former Brand Communications Director of Orange Mobile to run workshops. Last year, for the first time, all her ‘A’ Level German students got A*, and more students have signed up for German than ever before. This year we hope to get extend the project to even more schools.

Coffee shop

My wife commutes to London every day for her job (CSO at ad agency Ogilvy and Mather) and she wanted a decent coffee on the train. So, because I love her, I opened a coffee shop at our local train station. The Zoo Café at Milford Train Station opened just over 6 months ago, and it’s just doubled in size when I took on my first member of staff three weeks ago. We serve 100’s of cups of awesome every day with clients including Lord Seb Coe and my very happy wife. I plan to develop a deli for commuters to pick up their evening meal on the way home, and also offer a dry cleaning service so they can drop off on the way in and pick up and the way back out. I’ve also go permission to set up a semi-permanent photographic exhibition on the platform, and I also want to run a pop-up restaurant out of the café (I’m in contact with Kerstin Rodgers of the Underground Supper Club who I met at a KFC workshop a couple of years ago who I hope to entice to cook at the café).

River of lights

A couple of years ago I organised an event in Guildford I called River Of Lights. It was inspired by a memory I had as a child of watching an event on TV (probably John Craven’s Newsround!) where tens of thousands of candles were thrown off a bridge like a waterfall, and which then floated down a river. In 2010, and again in 2011, I invited the community around Guildford to celebrate the winter solstice by floating candles on the River Wey. https://www.youtube.com/watch?v=uvdBbMqy6NQ

It got flooded off in both 2012 and 2013, and last year I took a break. Next year I am planning to do it in the village of Witley where I live.

Other projects

I chaired the PTA for our local infant school where my two boys went (Lucas is still there). Although I stepped down almost 2 years ago, I still run the annual fireworks event that I initiated, as well as dad’s poker night!

There are lots of other projects that are simmering in the background (a community energy project, Shakespeare in the park, something to do with pants, a Quidditch tournament, “hats for cars”, and I have a strange desire to direct ‘Waiting For Godot’…). And I’m sure other stuff will crop up…

Part 3 of Simon’s 6 part guest blog series coming soon.

View Simon Strong’s LinkedIn profile:
http://https//uk.linkedin.com/in/simonstrong

View the Human Zoo web site:
http://www.humanzoo.biz/

What could your portfolio career be made up of? Find out what your transferable skills are by downloading our free report:
http://careerstrategies.co.uk/changingcareersreport/